Wine is different by region: Argentine wine is of a different varietal, climate, production process–really, everything except the core insight of fermenting grapes–than wine in, say, Chile. And Chilean and Argentine wine are different than wine in France and Italy.
The loops of increasing differences grow endlessly.
What is it that differentiates wine from one region from another, in regards to the actual end-user experience?
This is a question that philosophers have debated since time immemorial.
Some have said that it is the production process. Some the raw materials.
The Marxists argue that it is the input of the labor that matters above everything else.
Our feeling is that it is the psychology that matters. The passion, the love – the tenderness with which it was harvested, created, made. The passion of the culture around it.
The psychology of Argentina is what allows for the production of such powerful wine. It is the psychology of love, of relationships, of strength of those who you know before anything else.
This passion represents itself in every angle. If we take the wine-making process and map it to the mental map of how Argentines think, you get an exquisite Malbec.
Sweet — but not too sweet.
Bitter — but not too bitter.
Strong — but not too strong.
Noticeable, it stands out — but not too much.
The right mix of just everything.
This is, in short, a metaphor for why we Americans have chosen to move to Argentina. For our temperments, Argentina – just like its wine – is just perfect for us. Especially for our love of the unpredictable!
